Regular bathroom towels can harbor bacteria, dead skin cells, and detergents that irritate the skin. SoftlyCleanse provides a clinically proven, bacteria-free drying experience every time, ensuring your skin remains clean and your barrier stays healthy.

Yes. Our towels were tested in a study conducted by Princeton Consumer Research. The results showed that 100% of users saw an improvement in their skin barrier health, and over 93% experienced a significant reduction in skin oiliness.

Absolutely. SoftlyCleanse is designed specifically to reduce irritation. In our clinical trials, users noted an 87.88% reduction in redness and a 78.79% reduction in skin sensitivity, making it the perfect choice for delicate skin types.

It’s versatile! You can use it to simply dry your face after cleansing, pair it with a balm or oil to remove makeup, or use it with a cleanser for gentle physical exfoliation.

Because the fabric is durable, we recommend getting the most out of every towel. After drying your face, use the damp towel to wipe down your sink and counter before tossing it (Step 4 of our process).