Clinically Proven. Visibly Better.
Elevate your routine with the face towel proven to protect your skin barrier and enhance your glow.
Our Story
Crafted with Love for Your Skin
SoftlyCleanse was born from a simple belief: your skin deserves the gentlest touch. After years of searching for the perfect face towel, we decided to create our own – one that would be soft enough for the most sensitive skin, yet effective enough for a thorough cleanse.
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Today, we're proud to offer premium face towels that thousands of customers trust for their daily skincare routines.
The Science
Why Gentle Cleansing Matters
Harsh cleansing can strip your skin of its natural oils, leading to dryness, irritation, and even premature aging. That's why dermatologists recommend using soft, gentle materials for your daily cleansing routine.
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Our premium face towels are engineered with ultra-fine microfibers that lift away dirt, oil, and makeup without tugging or pulling at your delicate facial skin. The result? A deep clean that leaves your skin feeling refreshed, not stripped.
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Plus, our antibacterial properties mean your towel stays fresh between washes, reducing the risk of transferring bacteria back to your face.
What We Stand For
Our Values
Skin-First Philosophy
Every product is designed with your skin's health as top priority.
Sustainability
Eco-conscious materials and practices that protect our planet.​
Premium Quality
Only the finest materials make it into our products.​
Community
Building a community of people who care about gentle skincare.
Meet our team
Teamwork makes the dream work.
Ethan Walker
Founder
Sofia Martinez
Co-Founder
Liam Anderson
Marketing Manager
Isabella Russo
Sales Manager
Process
DAILY USES FOR YOUR CLEAN TOWELS
STEP 1
Dry your face after cleansing
STEP 2
Pair with an oil, balm or liquid make up remover
STEP 3
Pair with a cleanser for gentle exfoliation
STEP 4
Dry sink and counter before tossing